Knit-Rite Advertised Pricing Policy FAQs
What are examples of communications to which the Advertised Pricing Policy applies?
The Advertised Pricing Policy applies to all catalogs, coupons, coupon codes, promo codes, flyers, inserts, magazines, mail order catalogs, mailers, postcards, newsletters, newspapers, posters, billboards, television and radio advertising, internet-‐based advertising including without limitation, newsletters, e-‐mail solicitations, call for newsgroups, Internet “lists,” website advertising, Internet auctions, and electronic billboards.
Do dealers need to sign the Advertised Pricing Policy indicating that they agree with its provisions?
No. The Advertised Pricing Policy is not an agreement between Knit-Rite and the dealer. It is a policy that Knit-Rite is unilaterally implementing for all members of the Knit-Rite distribution network in order to maintain the integrity of Knit-Rite products. The purpose of this document is to inform all members of the Knit-Rite distribution network that there are certain consequences for deviating from the published Advertised Pricing Policy.
Does the Advertised Pricing Policy affect selling prices?
No. Dealers are free to resell Covered Products at any price of their choice. The Advertised Pricing Policy only provides requirements relating to advertised prices for Covered Products.
Where can I obtain information on modifications to the Advertised Pricing Policy, or for updates to the Advertised Pricing Policy?
Any modifications, updates, or changes to the Advertised Pricing Policy will be posted on the designated Knit-Rite website at: therafirm.com/MAPP. Any member of the Knit-Rite dealer network may also contact their Knit-Rite sales representative for a copy of the Advertised Pricing Policy. No individual notices will be sent with respect to any modifications, updates, or changes to the Advertised Pricing Policy.
How are “drop in cart” or “call for pricing” advertisements treated by the Advertised Pricing Policy?
Advertisements and offers to sell that do not include a particular price, but require further action that implies a price that is lower than the price required by the Advertised Pricing Policy are prohibited unless they qualify as a private sale. Generally, to be permitted as a private sale exception to the Advertised Pricing Policy, any “drop in cart” pricing, “add to cart” pricing, “click to see” pricing, and “call for” pricing must be provided for a limited time and must not be a permanent promotion.
What are examples of advertising that does not violate the Advertised Pricing Policy?
Examples include:
- Advertising discounts where the resulting price is at least as high as the Advertised Pricing Policyfor the applicable product.
- Advertising that does not state a price directly or by reasonable implication.
- Advertising that promises to “meet or beat” a competitor’s price.
- Advertising that offers free or low interest financing, deferred payment, free shipping, free installation or some other free service for a product, provided that the advertisement does not subtract the value of the offer or free service from the advertised price of the applicable product.
- Advertising of a blanket price reduction, applicable store-wide, so long as no Covered Product is shown in the advertisement with the discounted price.